Applying technology helps organize events more professionally and effectively. Image: Khoi Studio.
Here are some ways to use technology effectively:
1. Smart Guest Registration & Management
Using e-ticket & QR Code:
Replace paper tickets with e-tickets or QR codes to save printing costs.
Easily control the number of participants with automatic check-in software.
Online registration system:
Use Google Forms, Eventbrite, or professional platforms like Ticketbox to manage attendees.
Make it easy for guests to register and receive event information via email.
2. Effective event promotion
Leverage social media & email marketing:
Use Facebook, Instagram, LinkedIn, TikTok to promote the event.
Send automatic email notifications & reminders of event schedules.
Livestream & Video Marketing:
Go live on Facebook, YouTube to reach more people.
Use event videos to create viral effects.
Create a website or landing page:
Build an event website to provide details, schedule updates, and participation instructions.
3. Support professional event organization
Application of projection & interactive technology:
Use software like PowerPoint, Prezi, Canva to create dynamic presentations.
Use Slido or Mentimeter to let attendees ask questions & vote live.
Using AI & Chatbots:
Use chatbots on your website or Facebook Messenger to automatically respond to event information.
Virtual Reality (VR) & Augmented Reality (AR) Applications:
Create virtual experiences for guests who can't attend in person.
Use AR to guide guests to find seats and exhibition booths at large conferences.
4. Connect & Enhance Attendee Experience
Internal social networking applications:
Use apps like Whova, EventX to make it easy for guests to connect and interact.
Create your own event app:
Provide schedule, speaker information, event map right on the app.
Allows visitors to vote, comment & receive notifications quickly.
Automatic translation & subtitling system:
Use AI to provide live interpretation or bilingual subtitling services when international guests arrive.
5. Post-Event & Performance Evaluation
Online Surveys & Automated Responses:
Use Google Forms, Typeform to collect feedback from attendees.
Send a thank you email and ask for feedback immediately after the event.
Event Data Analysis with AI:
Use Google Analytics or measurement tools to evaluate communication effectiveness.
Analyze data from registration, engagement, and feedback to improve events later.
